/* ============================================================
   Feeds case study — scoped under body.feeds-case
   Site chrome: Rawan Aladdin (#FF6701 on the dark gradient).
   Inside the media blocks, the Feeds palette speaks for itself.
   ============================================================ */

body.feeds-case {
  overflow-x: hidden;
}

/* Feeds brand palette — used only inside swatches and brand surfaces */
body.feeds-case {
  --feeds-ink: #11110F;
  --feeds-sage: #7D8A79;
  --feeds-sage-dark: #515A4F;
  --feeds-sage-light: #B8BFB5;
  --feeds-paper: #EFF1EF;
  --accent: #FF6701;
  --rule: rgba(255, 255, 255, 0.12);
}

/* ── Hero: booth reel, full bleed ───────────────────────────── */
.fd-hero {
  position: relative;
  width: 100%;
  min-height: 78vh;
  display: flex;
  align-items: flex-end;
  overflow: hidden;
}

.fd-hero-media,
.fd-hero-media video,
.fd-hero-media img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  /* The booth photo is portrait; hold the table, runners and screen in
     frame rather than the ceiling. */
  object-position: center 62%;
}

.fd-hero::after {
  content: "";
  position: absolute;
  inset: 0;
  /* Two scrims: one down the frame so the section below joins seamlessly,
     one across it so the type has a dark side to sit on regardless of what
     the photograph is doing behind it. */
  background:
    linear-gradient(
      90deg,
      rgba(10, 8, 6, 0.88) 0%,
      rgba(10, 8, 6, 0.62) 38%,
      rgba(10, 8, 6, 0.15) 72%,
      rgba(10, 8, 6, 0) 100%
    ),
    linear-gradient(
      180deg,
      rgba(10, 8, 6, 0.45) 0%,
      rgba(10, 8, 6, 0.15) 38%,
      rgba(10, 8, 6, 0.70) 72%,
      rgba(10, 8, 6, 0.96) 100%
    );
}

.fd-hero-inner {
  position: relative;
  z-index: 2;
  padding: 0 6rem 4.5rem;
  max-width: 1180px;
  margin: 0 auto;
  width: 100%;
  box-sizing: border-box;
}

.fd-hero-label {
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.18em;
  color: var(--accent);
  margin: 0 0 1rem;
  font-weight: 400;
}

.fd-hero-title {
  font-size: clamp(3.4rem, 11vw, 9rem);
  font-weight: 300;
  line-height: 0.92;
  text-transform: lowercase;
  margin: 0 0 1.25rem;
  color: #fff;
  letter-spacing: -0.02em;
}

.fd-hero-sub {
  font-size: clamp(1rem, 1.7vw, 1.25rem);
  font-weight: 300;
  line-height: 1.6;
  color: rgba(255, 255, 255, 0.88);
  max-width: 640px;
  margin: 0;
}

.fd-hero-meta {
  margin-top: 1.75rem;
  font-size: 0.78rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.55);
}

/* ── Sections ───────────────────────────────────────────────── */
.fd-section {
  padding: 6rem;
  max-width: 1180px;
  margin: 0 auto;
  width: 100%;
  box-sizing: border-box;
  color: #fff;
  font-weight: 300;
}

.fd-section-label {
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.18em;
  color: rgba(255, 255, 255, 0.45);
  margin: 0 0 1.1rem;
}

.fd-h2 {
  font-size: clamp(1.8rem, 4vw, 3.2rem);
  font-weight: 300;
  text-transform: uppercase;
  line-height: 1.05;
  margin: 0 0 1.5rem;
  color: #fff;
}

.fd-lede {
  font-size: 1.02rem;
  line-height: 1.75;
  color: rgba(255, 255, 255, 0.8);
  max-width: 660px;
  margin: 0 0 2rem;
}

.fd-body {
  font-size: 0.98rem;
  line-height: 1.8;
  color: rgba(255, 255, 255, 0.76);
  max-width: 660px;
}

.fd-body strong { font-weight: 500; color: #fff; }

.fd-divider {
  width: 40px;
  height: 1px;
  background: var(--accent);
  opacity: 0.5;
  margin: 0 auto;
}

/* ── Ownership callout ──────────────────────────────────────── */
.fd-ownership {
  border-left: 2px solid var(--accent);
  padding: 0.25rem 0 0.25rem 1.5rem;
  margin: 0 0 2.5rem;
  max-width: 660px;
  font-size: 1rem;
  line-height: 1.75;
  color: rgba(255, 255, 255, 0.82);
}

/* ── Tag row ────────────────────────────────────────────────── */
.fd-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 0.6rem;
  margin: 0 0 2.5rem;
}

.fd-tag {
  font-size: 0.72rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  border: 1px solid var(--rule);
  border-radius: 100px;
  padding: 0.4rem 0.9rem;
  color: rgba(255, 255, 255, 0.7);
}

/* ── Key/value detail rows ──────────────────────────────────── */
.fd-detail {
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 2rem;
  padding: 1.6rem 0;
  border-top: 1px solid var(--rule);
}

.fd-detail:last-of-type { border-bottom: 1px solid var(--rule); }

.fd-detail-k {
  font-size: 0.78rem;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  color: var(--accent);
  padding-top: 0.2rem;
}

.fd-detail-v {
  font-size: 0.98rem;
  line-height: 1.8;
  color: rgba(255, 255, 255, 0.78);
}

.fd-detail-v strong { font-weight: 500; color: #fff; }

/* ── Media ──────────────────────────────────────────────────── */
.fd-media {
  border-radius: 14px;
  overflow: hidden;
  border: 1px solid var(--rule);
  background: rgba(255, 255, 255, 0.03);
  margin-top: 2.5rem;
}

.fd-media img,
.fd-media video {
  display: block;
  width: 100%;
  height: auto;
}

.fd-caption {
  font-size: 0.82rem;
  color: rgba(255, 255, 255, 0.5);
  margin: 0.85rem 0 0;
  line-height: 1.6;
  max-width: 660px;
}

.fd-media-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 2rem;
  margin-top: 2.5rem;
}

.fd-media-grid .fd-media { margin-top: 0; }

/* ── Brand surfaces: mark + wordmark on Feeds paper/ink ─────── */
.fd-marks {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
  margin-top: 2.5rem;
}

.fd-mark-tile {
  border-radius: 14px;
  padding: 3rem 2rem;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 1.25rem;
  min-height: 190px;
  border: 1px solid var(--rule);
}

.fd-mark-tile img {
  width: 100%;
  max-width: 170px;
  height: auto;
  display: block;
}

.fd-mark-tile .fd-tile-label {
  font-size: 0.68rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.fd-on-paper { background: var(--feeds-paper); }
.fd-on-paper .fd-tile-label { color: var(--feeds-sage-dark); }

.fd-on-ink { background: var(--feeds-ink); }
.fd-on-ink .fd-tile-label { color: var(--feeds-sage-light); }

.fd-on-sage { background: var(--feeds-sage); }
.fd-on-sage .fd-tile-label { color: var(--feeds-paper); }

/* ── Palette swatches ───────────────────────────────────────── */
.fd-swatches {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 1rem;
  margin-top: 2.5rem;
}

.fd-swatch {
  border: 1px solid var(--rule);
  border-radius: 12px;
  overflow: hidden;
}

.fd-swatch-chip {
  height: 110px;
  display: block;
}

.fd-swatch-meta {
  padding: 0.9rem 1rem 1.1rem;
}

.fd-swatch-name {
  font-size: 0.9rem;
  font-weight: 500;
  color: #fff;
  margin: 0 0 0.25rem;
}

.fd-swatch-hex {
  font-size: 0.78rem;
  color: rgba(255, 255, 255, 0.5);
  margin: 0 0 0.5rem;
  letter-spacing: 0.04em;
}

.fd-swatch-role {
  font-size: 0.76rem;
  color: rgba(255, 255, 255, 0.6);
  line-height: 1.5;
  margin: 0;
}

/* Usage-ratio bar, straight from the guidelines */
.fd-ratio {
  display: flex;
  height: 34px;
  border-radius: 8px;
  overflow: hidden;
  margin-top: 2rem;
  border: 1px solid var(--rule);
}

.fd-ratio span { display: block; height: 100%; }

.fd-ratio-key {
  display: flex;
  flex-wrap: wrap;
  gap: 1.5rem;
  margin-top: 0.9rem;
  font-size: 0.78rem;
  color: rgba(255, 255, 255, 0.6);
}

.fd-ratio-key i {
  display: inline-block;
  width: 10px;
  height: 10px;
  border-radius: 2px;
  margin-right: 0.5rem;
  border: 1px solid rgba(255, 255, 255, 0.25);
}

/* ── Guidelines spreads ─────────────────────────────────────── */
.fd-spreads {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.25rem;
  margin-top: 2.5rem;
}

.fd-spread {
  border-radius: 10px;
  overflow: hidden;
  border: 1px solid var(--rule);
  background: var(--feeds-paper);
}

.fd-spread img {
  display: block;
  width: 100%;
  height: auto;
}

/* ── Outcome list ───────────────────────────────────────────── */
.fd-list {
  list-style: none;
  padding: 0;
  margin: 2rem 0 0;
  max-width: 720px;
}

.fd-list li {
  padding: 0.85rem 0 0.85rem 1.6rem;
  border-top: 1px solid var(--rule);
  position: relative;
  font-size: 0.98rem;
  line-height: 1.7;
  color: rgba(255, 255, 255, 0.78);
}

.fd-list li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 1.5rem;
  width: 7px;
  height: 1px;
  background: var(--accent);
}

.fd-list li:last-child { border-bottom: 1px solid var(--rule); }

/* ── Links ──────────────────────────────────────────────────── */
.fd-links {
  display: flex;
  gap: 2rem;
  flex-wrap: wrap;
  margin-top: 2.5rem;
}

.fd-link {
  color: var(--accent);
  font-size: 0.95rem;
  letter-spacing: 0.02em;
  border-bottom: 1px solid rgba(255, 103, 1, 0.35);
  padding-bottom: 2px;
  transition: border-color 0.25s ease, color 0.25s ease;
}

.fd-link:hover {
  color: #fff;
  border-color: #fff;
}

/* ── Responsive ─────────────────────────────────────────────── */
@media (max-width: 1024px) {
  .fd-section { padding: 4.5rem 3rem; }
  .fd-hero-inner { padding: 0 3rem 3.5rem; }
  .fd-marks { grid-template-columns: 1fr; }
  .fd-swatches { grid-template-columns: repeat(2, 1fr); }
  .fd-spreads { grid-template-columns: repeat(2, 1fr); }
  .fd-detail { grid-template-columns: 1fr; gap: 0.6rem; }
}

@media (max-width: 640px) {
  .fd-section { padding: 3.5rem 1.5rem; }
  .fd-hero { min-height: 68vh; }
  .fd-hero-inner { padding: 0 1.5rem 2.5rem; }
  .fd-media-grid { grid-template-columns: 1fr; }
  .fd-swatches { grid-template-columns: 1fr; }
  .fd-links { gap: 1.25rem; }
}

/* The hero reel is decorative motion, so it's swapped for a still.
   In-page videos keep their controls and poster — they're content,
   not decoration, and hiding them would remove the work itself. */
@media (prefers-reduced-motion: reduce) {
  .fd-hero-media video {
    display: none;
  }
  .fd-hero-media .fd-hero-fallback {
    display: block;
  }
}

.fd-hero-media .fd-hero-fallback { display: none; }

/* A texture loop is a band, not a feature image. */
.fd-media-band video,
.fd-media-band img {
  max-height: 340px;
  object-fit: cover;
}